Charting a Sustainable Future of ASEAN in Business and Social Sciences by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 9789811538599
Publisher: Springer Singapore

Expert interview

Company years

Management position

Tenure in years

No. of employees

Sales (EUR)

SME-A

>10 years

Owner/manager

12

230

10–50 K

SME-B

>10 years

Manager

15

245

10–50 K

SME-C

5–10 years

Owner/manager

6

210

5–10 K

SME-D

5–10 years

Owner/manager

8

237

10–50 K

SME-E

>10 years

Manager

16

242

10–50 K

The transcription of the five audio-recorded interviews was directed in almost 60 pages of texts. Palinkas et al. (2015) suggest a qualitative content analysis to define and interpret prevalent trends, topics and categories. Since sustainable practices research is still in its infancy stage in Malaysia, this study introduced an inductive coding procedure (Gioia et al. 2013) to promote the development of new information rather than limited to particular hypotheses testing (Graebner and Eisenhardt 2004). To further boost methodological rigour, this study followed Gioia et al.’s widely and academically valued procedure and created first-order (informant-centric) ideas. Secondly, these ideas were synthesized into second-order topics inspired by past experiences from the scarce body of present studies on sustainable practices. Finally, and wherever necessary, this study distilled them into SVF dimensions. The entire coding method was performed to obtain a well-off interpretation and deep comprehension as possible (Aagaard 2019). After coding all interviews, Holsti’s implementation of frequency analysis (as cited in Mustapha and Ebomoyi 2019) facilitated the identification of the most common possibilities and difficulties associated with sustainable activities. To account for routine criticism of qualitative research based on specialist interviews (Schüßler et al. 2014), this study improved the validity and robustness of the results by scientifically defined triangulation of secondary information from business websites to check the statements of the interviewees (Eisenhardt and Graebner 2007; Yin 2017).

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